In 1983 we began to sell more to Japan and became increasingly aware of the developing Japanese Pop culture. In the 60's Japan was renown for it's cheap copies of western products - everything from the transistor radio to the motorbike. The journey through Americana and British Fashion before the 80's led Japan to evolve a style of it's own. The desire for young women to be westernised culminated in a vogue for cosmetic surgery in Japan - the most popular operation being the enlarging of the eyes - Western-Eyes. We started our East is West T-shirt collection at the beginning of 1982. In 1984, Alice Hiller wrote a feature called "Front Lines' for the Observer colour supplement which carried a selection from London's T-shirt designers. "John Dove and Molly White have been designing and hand-printing T-shirts since the late Sixties when they were among the first people to start exporting them to America and Japan. Originators of the Seventies glitter shirt and the punk black-on-dayglo tiger stripe designs, they now produce 1000 T-shirts a week."